Over the last month, the Cannabis industry has seen stock prices across the board jump higher on news of acquisitions and applications in the beverages sector. Coca-Cola was the latest, and perhaps the most significant company to throw their hat into the ring, signaling a paradigm shift in the future of beverages and marijuana alike. Studies have shown that, when laws against use/distribution of cannabis are eased, consumption of alcohol tends to decline. Couple this with more health-conscious consumers, plunging soft drink sales across the past decade, and you’ve got a disruptive blend that could change the entire beverage market . . .

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