Cord-Cutting continues to accelerate now that a consumer cancels their pay TV subscription with AT&T every 10 seconds. The news isn’t much better for other cable and satellite providers as the first 2 quarters of 2019 saw more people ditch traditional pay TV than in all of last year. Streaming via tablets, smartphones, and PCs are now the primary method for Americans 18-34 to get their entertainment and the streaming trend is only strengthening. Cable companies could counteract their subscriber losses by picking up new subscriptions for their own internet TV and video on demand services, but will struggle to catch up with firmly established and low cost services. AT&T, named in a lawsuit that alleges they artificially inflated the numbers of their DirecTV Now streaming package, may even be desperate enough to try and cover up their struggles in the new frontier of entertainment.
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