Black Friday sales broke records this year, but there seems to be a shortage of the viral videos depicting wild shoppers desperately squeezing through the doors of every major retailer, trampling anyone or anything in their way. Thankfully, the stampedes have left the stores and are now flooding websites instead. Foot traffic was down by as much as 6% YoY this Black Friday, while online sales rose by double digits, as an increasing number of consumers embrace e-commerce. While that is bad news for retailers who lack a significant online presence, a number of brands like Walmart, Nordstrom, and Target are prepared to capitalize on e-commerce focused initiatives that will allow them to compete with the likes of Amazon in the online market.

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