Last September, it appeared the Trump administration was prepared to hit the rapidly-growing e-cig industry with a ban on all flavored products, fearful of rising use among minors, illegitimate health claims by major firms, and a nationwide epidemic of vaping-induced pulmonary disease. This week, however, the administration backpedaled, exempting certain tank-based vapes as well as tobacco and menthol flavored pods from the ban.They also made it clear that the most popular fruit-flavored offerings, like those that launched sales of “Juul pods” into the stratosphere, could eventually be allowed back on the market if they submit for re-certified by the FDA before May. This is a major boost to tobacco giants like Altria, who maintain a large stake in Juul Labs and see vapes/e-cigs as their next gen product.

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